Posts Tagged ‘customers’

Why Luxury Brands Are Failing Plus Size Customers

Luxury fashion should be accessible for everyone, irrespective of size, weight and race but sadly, many of us know only too well that this isn’t the case. With its failure to provide any kind of representation for body types that don’t meet the ‘norm,’ (white, tall and slim), many people are excluded from their entire ranges, with no possibility of ever wearing their clothes unless they lose weight and force themselves to succumb to the popular beauty standard. 

While it is true that some luxury fashion brands have started using models from a variety of ethnic backgrounds, in terms of producing clothes such as figure dresses for the average UK woman (or man), little to no progress has been made. And contrary to what luxury fashion brands seem to believe, the ‘average’ woman is definitely not a 6ft tall, size 8 woman without a curve in sight!

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